Evolution and History of Trademark Registration and Brand Protection

Trademarks are an essential part of modern business. They help distinguish one company's products or services from another's. But where ...

Your Ultimate Ambassadors: Strengthening Brand Identity with Employee Engagement

Brand identity is a promise. Whether that promise involves product quality, service, price, or a myriad of other variables, a ...

You Can’t Turn Cheese Into Jelly

Everyone has heard of Kraft, the company famously associated with cheese. For many years, Kraft and cheese were synonymous. This ...

Using Your Logo Efficiently

Having a consistent look and feel across your website is essential for creating a seamless experience for your visitors. This ...
Brand; What's in It for the Customer?

Brand; What’s in It for the Customer?

When customers decide to spend money, they usually want to understand the benefits of their purchase. Interestingly, 70% of all ...
Branding vs. Positioning, Let's Understand What Constitutes Branding

Branding vs. Positioning, Let’s Understand What Constitutes Branding

You may have heard about 'branding' in relation to marketing, but perhaps you've wondered what it means exactly. Branding is ...
Three in Seven: Building Strong Brand Awareness

Three in Seven: Building Strong Brand Awareness

In today's world, society is flooded with advertisements. Every day, people are exposed to countless ads on TV, radio, online ...
Living Your Brand: A Guide to Deep Audience Connection

Living Your Brand: A Guide to Deep Audience Connection

Living your brand means truly embodying and representing your business in every aspect of your operations. It goes beyond just ...
How To Register a Trademark or Service Mark on a Global Scale?

How To Register a Trademark or Service Mark on a Global Scale?

A trademark, often referred to as a brand name, is a significant asset for any company. It includes logos, names, ...
The Power of the Five Senses in Branding

The Power of the Five Senses in Branding

Branding is a crucial aspect of any business, as it helps distinguish your company from competitors and creates a memorable ...
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