Uncategorized

When customers decide to spend money, they usually want to understand the benefits of their purchase. Interestingly, 70% of all purchases are made on an emotional level. This means that most buyers are not just thinking about the logical aspects of a purchase. If they were, more people would be driving small, fuel-efficient cars with

You may have heard about ‘branding’ in relation to marketing, but perhaps you’ve wondered what it means exactly. Branding is a crucial concept in business and marketing that goes beyond mere recognition. It is about creating a lasting impression that defines how people perceive your company. While some may confuse branding with positioning, they are

In today’s world, society is flooded with advertisements. Every day, people are exposed to countless ads on TV, radio, online platforms, billboards, and more. This overwhelming number of advertisements creates a challenge for businesses: the risk of not being noticed by potential customers. In this environment, it’s crucial to ensure that your customers know who

Branding is a crucial aspect of any business, as it helps distinguish your company from competitors and creates a memorable impression on customers. In today’s competitive market, a brand’s identity is shaped not only by visual elements but also by what customers experience through their five senses: hearing, seeing, tasting, smelling, and touching. This article

Intellectual Property Rights (IPR) are essential legal protections granted to creators for their inventions and creations. These rights are established to safeguard intellectual creations from unauthorized use and copying. Intellectual Property Rights play a crucial role in ensuring that creators possess exclusive rights to their work, thus promoting innovation and creativity. In this article, we

In Nepal, trademark infringement is a significant issue addressed by the Patent, Design, and Trademark Act, 1965 (2022). This law provides a comprehensive framework for the registration, protection, and enforcement of trademarks in the country. Ensuring trademark protection is crucial for businesses to maintain their brand identity and consumer trust. This article explores the key