Understanding Intellectual Property Rights in Nepal
Intellectual Property Rights (IPR) are essential legal protections granted to creators for their inventions and creations. These rights are established ...
Trademark Protection in the Digital Age
In today's world, the internet and social media have become essential parts of our daily lives. With the rise of ...
The Impact of Trademarks on Consumer Trust and Loyalty
In today's competitive market, building consumer trust and fostering brand loyalty are crucial for businesses. One effective way to achieve ...
Understanding Trademark Infringement in Nepal
In Nepal, trademark infringement is a significant issue addressed by the Patent, Design, and Trademark Act, 1965 (2022). This law ...
How to Choose a Strong Trademark for Your Business
Choosing a strong trademark is crucial for any business. A trademark is more than just a symbol or a name; ...
Why Brand?
Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your ...
The Loyalty Factor
What exactly is a brand? This question has puzzled academics for decades and eluded even the most knowledgeable scholars. In ...
Internal Branding: Building a Strong Company Identity from Within
A brand represents the recognition of a company and its products. It can be in the form of a logo, ...
Ten Branding Musts
Branding is not just about your logo, tagline, or the overall "look" and "feel" of your marketing communications. It is ...
Signs: The Ultimate Sales Tools
Signage is a powerful tool that can greatly impact the success of your business. A well-designed signage program can instantly ...
