July 2024

Understanding Intellectual Property Rights in Nepal

Intellectual Property Rights (IPR) are essential legal protections granted to creators for their inventions and creations. These rights are established to safeguard intellectual creations from unauthorized use and copying. Intellectual Property Rights play a crucial role in ensuring that creators possess exclusive rights to their work, thus promoting innovation and creativity. In this article, we […]

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Trademark Protection in the Digital Age

In today’s world, the internet and social media have become essential parts of our daily lives. With the rise of online businesses and social platforms, trademarks face new challenges. Protecting trademarks in the digital age is crucial for maintaining brand identity and reputation. This article will discuss the challenges and strategies for protecting trademarks online

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The Impact of Trademarks on Consumer Trust and Loyalty

In today’s competitive market, building consumer trust and fostering brand loyalty are crucial for businesses. One effective way to achieve this is through trademarks. A trademark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others. This article explores how trademarks help build consumer trust

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Understanding Trademark Infringement in Nepal

In Nepal, trademark infringement is a significant issue addressed by the Patent, Design, and Trademark Act, 1965 (2022). This law provides a comprehensive framework for the registration, protection, and enforcement of trademarks in the country. Ensuring trademark protection is crucial for businesses to maintain their brand identity and consumer trust. This article explores the key

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Why Brand?

Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your customers form a recognizable association with you. By linking your business with a design, logo, slogan, and/or color, you can observe positive results. This article will explore why branding is essential and how it can

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